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Yogyakarta State University
Awarded 1st place in a national poster design competition by applying Design Thinking to create a compelling digital campaign promoting traditional textile preservation among youth.
01 / Context
Traditional textile culture and local heritage in Indonesia face continuous threats of decline and loss of relevance among the younger generation due to rapid modernization and shifting global fashion trends.
02 / The Approach
Applied the Design Thinking methodology (Empathize, Define, Ideate, Prototype, Test) to design a digital campaign poster titled 'Merajut Kembali Warisan Negeri dengan Berkain di Era Modernisasi', utilizing digital illustration tools, harmonic triangle composition, and inclusive typography tested for high audience resonance.
03 / Outcome
Awarded 1st Place in the National Poster Design Competition at the Indonesian Performing Arts Festival (FSPI) UNY 2024, supported by empirical validation showing an exceptional average score of 3.78/4.00 from audience testing regarding its communication clarity, cultural impact, and artistic quality.